King collects over 10 billion records per day from the many games (where one is the quite famous Candy Crush Saga) available on mobile and desktop, to use as a tool for better understanding of how players interact with our products. This data is a highly valuable asset and allows us to create better games that more people love playing. However, the sheer volume of data comes with some problems of its own, and requires a well thought-through architecture.
A talk on why it is important to; distribute the decision making, carefully choose what to build and what to buy, never talk about IT, product and BI as separate entities, how big our big data is, why even the biggest data isn’t that big after all, and why the biggness isn’t our biggest problem with big data.
Watch this video on http://oredev.org/2013/wed-fri-conference/data–king–how-we-are-able-analyze-100m-dau